Icelandic Provisions

Brand Activation: The Viking Dash Fest

Welcome to the Viking Dash Fest, a Viking and Icelandic-themed festival, sponsored by Icelandic Provisions Yogurt. It will be composed of an obstacle course run to start the event, featuring Icelandic traditions, culture, and heritage. After the dash is over and a winner is announced, the Yogurave will begin. This is a rave/concert where we will be having a Viking DJ doing mashups of cultural Icelandic music and modern EDM. All around the concert venue will be food trucks and bars that are incorporating our yogurt into the menu for a Icelandic-filled day of fun.